How To Get Real Creativity in Your Content Marketing

Not everyone has time to sit and watch your videos, but they can listen to the audio while doing any number of different things. Lots of online courses make their video tutorials available as audio. Just strip the creative content marketing audio and publish it as a podcast. Are you thinking ‘no one will listen’? Pat Flynn and Gary Vaynerchuck have popularized this. You could even take questions from your podcast and just record your answers to publish.

Knowing what other people do often impacts our final selection. Take time to highlight your best-rated products, your most-sold products, or your most popular services. There are some people who may be interested in your products or services that they’re not currently aware of.

• Well, there are different types of tools you can use to nail your creative content marketing efforts.
• In fact, it’s the most popular content format, with 89% of businesses still leveraging video content.
• These blog posts align with their offering and include new and valuable information, earning them a spot on page one of Google.
• It’s an idea-generation hub, and with the right keyword string, you’ll never run out of examples to follow.

In addition to charts and graphs, they also turned the entire review into an infographic. Ask your Facebook audience what they think or how they feel about a particular topic. People love to share and link to massively useful posts. People like to read about themselves. What makes them unique and why do they stand out? I can assure you people will be dying to know how it turns out.

Benefits of good content marketing design

Redirect the old urls to the new one, so Google knows what’s going on, and you’re golden. Victory Brewing Company put together a virtual tour of their brewery. People love seeing behind the scenes and going places where they aren’t typically allowed to go. Take time either in video or written form to show the development process from start to finish. They’ll appreciate the exposure to your audience and you’ll get exposure when they promote their post to their audience.

Rather than waiting til the end to write a short blog post about it. Pay attention to the news and find ways to relate what’s happening to what you do. Look for interesting or often unknown facts, events, or people who have made an impact on your industry or your business. Business consultant David Baker does a great job of listing his services with details.

Phase 2: Developing a Content Marketing Strategy

It’s called Beyond Bourbon Street – an Insider’s Guide to New Orleans. Or, you can write a blog post based on the transcript. You can either publish the exact transcript, which is what I do for the Remarkable podcast. Post the recordings to iTunes as a podcast or simply post the audio files on your blog for readers to listen to or download. I’m trying to find out what makes a podcast remarkable, and how do you build a committed audience of listeners and fans. It’s only going to get bigger.

Forget shortcuts and hacks

This may take a little time and effort, but don’t be hesitant to go after Big Names. Reach out to them for an interview, record it, and then post it on your site. The point is this, don’t think you have to have the best of the best equipment. Just be sure to present your post in such a way that you don’t burn bridges or make your customers think twice about working with you.